George Eliot’s novel Middlemarch was published nearly 150 years ago, in 8 installments from December 1871 to December 1872. Victorian readers would have had plenty of time to speculate on the characters’ decisions and lives as they awaited the next chapters to be published. Waiting, you see, was part of serialized reading.
Taking a year to read a novel is an elusive experience for contemporary life centered on binge watching serial television or listening to episodic podcasts. Immersion has its place, certainly, in a world that is fragmented and demanding, but reading over a period of time affords insight and transformation that compressed immersion does not.
“What is the quality of your waiting?” I once heard a spiritual leader ask. Academic calendars don’t encourage waiting but our vocational discernment clocks, which should be set for a longer, more deliberate reflection, can. The quality of our waiting can allow us to respond with purpose.
GenZ and Millennials spend a fair amount of energy cultivating a personal brand. It is sculpted out of consumer choices, Instagram photos, Facebook profiles, clubs, causes, stickers, Spotify Wrapped reports and more. Some of these elements seem cosmetic—what they post on social media or paste on the back of their laptops. Others clearly represent their personality, passions and commitments. Cumulatively, however, they are more than a digital avatar or aspirational identity. They suggest vocation.
Through their personal brand, individuals consider the implications of their choices. The process is not driven primarily by what makes them seem cool or popular; instead, it reflects their values and becomes the source of their power. Purchases have become less about status, for instance, and more about messaging. That’s why Nike sales spiked after it ran the ad with Colin Kaepernick and the motto, “Believe in something. Even if it means sacrificing everything.” Continue reading “Personal Branding”